Keyword research is defined as the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting. The keywords, or search terms, often become a guide for the direction of your content and marketing strategy. A keyword can consist of a single word but more often than not it’s made out of several words. Snagit 2018 mac os manual updater. Keyword research for SEO pros. This a Swiss Army Knife of keyword research tools. Like any other keyword tool, you give SECockpit a seed keyword and you get a list of results. But what makes SECockpit unique is the built-in features that allow you to get A LOT of depth on search trends, organic competition and traffic estimates. Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube. Why is Keyword Research Important for SEO? Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, email outreach, and content promotion.

Keyword Researcher Pro
Keyword Research Io

Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and Other PPC campaigns. You can now get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors. Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out what search terms your audience uses. Their search terms are your keywords. Based on these keywords you can start writing useful and high-quality content.

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Keyword research is at the very foundation of your search strategy and the first step to undertake when building a paid search campaign or starting an SEO project. Here’s how.

Mastering SEO is one of the most important skills you can acquire. It doesn’t matter if you are a professional marketer or an aspiring online entrepreneur, learning SEO is crucial.

You will reap immeasurable rewards just by understanding and implementing the basics. As you are well aware, keyword research is the basis for any SEO writing strategy, so start there.

Here is a simple guide for keyword research that will help you get started in the right path to search engine optimization.

WHY IS KEYWORD RESEARCH IMPORTANT?

Keyword Researcher Pro

Keywords are the lifeblood of SEO. They are like tracks that the search engines use when scouring the billions of pages on the internet. They are necessary so that search engines can better understand, categorize, and index your content.

Every search starts with a query that is basically a string of words. You have to understand the keywords for these following reasons:

You will know what the users are searching for
How many people have a certain query
Understanding keywords will immensely improve your on-page SEO
You will understand the format of the content people want

UNDERSTANDING THE USER INTENT BEHIND THE SEARCH QUERY

Taking the time and effort to better understand your audience will prove invaluable in the long run. Understand who they are, what they are looking for, and why and you will always be one step ahead when it comes to producing valuable content.

This is a mistake many SEO beginners make. They treat the data as only numbers, forgetting that search volume of 500 per day means that there are 500 people on the Internet who have typed that query in the search box.

That is 500 potential customers.

If you take the time to understand them and their psychological profile, you will know how to communicate with them.

You will know how to create and maintain a relationship with them through the content that you produce.

Ask questions like:

What does the customer want?
What pain points do they have?
What problem is he trying to solve?

By asking these and other more detailed questions you will create a profile of the customer inside of your mind. That way it will be easier for you to create a unique voice that will speak directly to the consumer.

You will sound more personable and relatable. Your audience will truly feel as though you’re speaking directly to them.

HOW TO DO KEYWORD RESEARCH

As in every business, the best way to ensure consistent quality is to create processes that will streamline the entire process.

Keyword research is the same. You should implement a system that will give you reliable and consistent results.

You should play with it in the beginning, tweak it and optimize it.

Here is an example os such a process

1. START WITH SEED KEYWORDS

Seed keywords are the starting point of your keyword research journey and serve as a foundation block to be expanded upon.

If you already have a business than coming up with keywords that define your niche shouldn’t be too hard.

Keyword Research Io

For example, if you’re selling telescopes online you can think of these keywords:

Beginner telescopes
Telescope lenses
Best telescopes etc

It’s easy to expand upon them later on.

The next step is to choose one of the many available keyword research tools. The most popular ones are:

Simply type in your seed keywords and the programs will present you with additional searches related. Depending pon the platform you will see search volume, cost per click, the difficulty of ranking, etc.

2. TARGET LONG-TAIL KEYWORDS

If you’re a beginner you may get tempted into trying to rank for keywords with high volume.

Don’t do it.

It will be a waste of your time and will produce no results.

Don’t get discouraged though. The reason why you shouldn’t target keywords with high search volume is the competition.

If you want to find out who ranks #1 for a particular keyword, just type it in Google.

If you run into a behemoth like Wikipedia or Multimillion-dollar businesses it’s best to move on.

They have spent thousands upon thousands of dollars to ensure that they rank #1 for that particular keyword. It would take you years to even come near them.

So, what’s the solution?

Target long-tail keywords. What are long-tail keywords?

If you’re not familiar with the term, it comes from the fact that the search volume graph has a fat head, chunky middle and long tail.

Meaning, about 18% of all search traffic is generated by about 10k keywords, followed by a 12% volume comprised of keywords that have a mostly search volume from 100 to 1000 queries and finally the rest, 70% is comprised of keywords that have a search volume less than 100 per month.

Do not underestimate the compound effect of long-tail keywords in the long run. Those numbers add up over time.

You will have a much easier time to rank for a keyword if the competition is weak and the search volume is low. Target those keywords first and then slowly build your way to the top.

3. ANALYZE YOUR COMPETITION’S STRATEGY

So, you’ve compiled a lengthy list of long-tail keywords that you’re looking to rank for. But, how should you decide which ones to tackle first?

The best way to go about it is to analyze how your competition ranks for specific keywords. Are they also targeting them? If so, can you create better content that will blow them out of the water?

On the other hand, you may target the keywords your competition is currently not ranking for.

That way you will cash out on their missed opportunities.

In one way you are taking the customers they already have, in the other, you are attracting customers they could have had.